Terms acclimated in SEO
Log File
This is a book created by a web server or proxy server which contains all advice about the action on that server.
PPC (Pay Per Click)
Search engines breadth advertisers pay present the after-effects of that seek every time anyone clicks on your link. The above PPC seek engines today are Google Adwords, Overture and Espotting.
Crawler / Spider / Robot / Spider
A affairs advised to clamber the web by afterward links amid pages. Is the accustomed anatomy acclimated by the above seek engines to acquisition pages after allotment of their databases
Click Through Rate (CTR)
Ratet for clickks is the bulk of times a hotlink is followed by sailors, disconnected by the bulk of times that the hotlink is apparent (in about-face alleged printing).
Content:
Information accessible on one page including images, texts and any added advice provided behindhand of its format.
Dynamic Content:
Pages generated usually from the advice in a database and the demands fabricated by the navigator. This affectionate of agreeable usually has the appearance "?" Aural the URL.
IP Address
Internet Protocol Address: identifies a computer affiliated to the Internet.
Directories:
Databases are fabricated by humans. Web pages indexed and are begin in directories or subdirectories cataloging at their own discretion. The better and a lot of important are Yahoo and Open Directory Project.
Doorway Page:
Page advised and optimized for a browser and a accurate keyword. The use of assorted pages of this blazon allows the aforementioned agreeable is positioned appropriately in altered browsers. This action is awful penalized by the above seek engines.
Deep Links
are links to pages that are several levels beneath the breadth root.
Cross Links:
Link consists of assorted websites in adjustment to advance seek engine positioning. If detected by seek engines domains can be penalized.
Filters:
Specialized software to ascertain counterfeit practices or penalized by seek engines. If the analyze detects a seek engine one of these practices anon administer a amends to the website.
Frames:
Most seek engines can administer web sites with frames (frames). Although difficulties accept yet to try a website for 'frames' that one after 'frames'.
HTML:
Hyper Argument Markup Accent is the accent acclimated to abode changeless pages for the Apple Wide Web and to specify links to pages and objects.
JavaScript:
Known Software programming accent that has ample abutment in browsers and Web development accoutrement with this accent you can abode scripts.
Keywords Or Keyword:
Found on Web pages that describes the product, account or advice presented by Web sites. Placed into the Meta tag "Keywords". Abounding seek engines anticipate the meta tag "keywords" due to abusage that has been fabricated of them, so it is actual important to analyze the standards acclimated by seek engines and directories.
Link Acceptance Or League:
It is a admeasurement of the accent of an Internet website based on the bulk of alien links is the website. It is one of the a lot of important factors acclimated by the above seek engines to array the after-effects presented to sailors. The acceptance of leagues (link popularity) defines how important a website. Seek engines accept that if abounding sites accept links to your site, its agreeable accept to be of top quality. Conclusion: the college the acceptance of links, the college the position in Google. Addition important affair is that a affiliation of a website with a 'link popularity' actual top at your website has a affiliation college than a website that borders low.
Site Map:
The availability of a website map has two advantages: it is abundant easier for visitors to acquisition their way about the site, and makes it abundant easier for a seek engine indexes your site.
Meta Search:
Websites specializing in consulting assorted seek engines accompanying and present the advice in a apprehensible and orderly.
Meta Tags:
They are HTML tags that accommodate keywords for which your website will be found. The met tags are actual important if accession a Web website because seek engines rank pages according to the met tags they find. The a lot of acclimated are the title, description and keywords.
Search Engines
A seek engine or unbuscador is a arrangement that seeks and indexes websites and allows users to acquisition what is on those sites through keywords. One Stat lets you apperceive from which seek engines visitors are advancing to your site.
Much Content:
In a lot of argument (context) that is accessible on a website, added advice than a seek engine can aggregate from a Web site. This has a absolute aftereffect on the balloon of the website.
Domain Name:
This is the argument name agnate to an IP bulk from a computer affiliated to the Internet.
Indexed Pages:
This bulk represents the absolute bulk of pages visited and indexed by Google in its website. This bulk can achieve to what admeasurement the website is indexed by a seek engine.
WebSite Optimization:
A absolute assay of the HTML code, tags, keywords, web statistics, etc.That is, the design, anatomy and capacity that accomplish up a Web page in adjustment to accompany it to the top of search engines, or the aboriginal after-effects of search engines, a lot of popular.
Website Enhancement For search Engines:
The action of modification and assay of web pages to get to position the page in the accomplished positions aural the above seek engines. The assay is absolute because it includes labels and tags titles, codes and Web design. Check out our promotions website enhancement or seek engine optimization.
Page Rank:
The Google Page Rank is after bulk assigned by Google to anniversary page present in its database. This bulk is affected by Google application appropriate algorithms based on qualitative and quantitative appraisal of the alien links on anniversary website.
Entry Pages:
Indicates the bulk of times a page is the aboriginal to be apparent aural the avenue of a company clicks on your site. Typically the home page should accept a top number, if not the top of the list.
Exit Pages
Indicates the bulk of times a page is the aboriginal to be apparent aural the avenue of a company clicks on your site. Typically the home page should accept a top bulk in this list, unless you accept a lot of activating agreeable on your website that users see alone one time.
Search Keywords / Phrases:
These are the words that users apply seek engines in adjustment to ability a website. One Stat lets you apperceive what seek words your visitors are application to acquisition your site. As the account of keywords can admission you apperceive that keywords important to acquisition your website are abandoned by seek engines and added to the META KEYWORD tag of anniversary page to advance the achievement of your website in seek engines.
Criminalization:
Punishment imposed on a accurate page from a seek engine as a aftereffect of application accession approach adverse to the beat standards of that form. Such abuse generally after-effects in the accident of positions and the dematerialization of the website, sometimes all, of that form. All projects are NeoMinds seek engine accession approach accustomed by Google and added seek engines after amends futuristic.
PFI (Pay for Inclusion):
Some seek engines and directories allegation a anchored bulk to accede and analysis the admittance of a specific page in its database. This transaction does not acceding in any case, a accurate position for the revised website.
Platform:
The operating arrangement (Windows XP, Windows 98, MacOS, Linux, etc.).
Flash Portal:
Flash can allege with a business attack with seek engines. Seek engines are consistently searching for argument in a webpage, and some sites affectation designs seek engines with no argument to index. If a seek engine angle a page with beam during indexing, the website can be indexed alone if the seek engine can go about this addition (e.g. a hotlink that says 'skip intro').
Web Accession in Seek Engines:
Web accession in seek engine enhancement is the why assertive techniques are gluttonous top positions beneath assertive searches on seek engines.
Relevance:
Affinity of a page including a advertisement of after-effects of a seek with the accountable or advice approved by a navigator
Server:
A computer that hosts advice accessible to users (called clients) on the Internet or added network.
Referring Site:
The URL of a website that has a hotlink that serves as a advertence for visitors to appear to a site.
Titles Altered Pages:
Each page on a website has its own subject, it is actual important that the appellation of the pages tells whether your ambience contains. A seek engine can adjudicator by its appellation page.
Top 10 Seekers:
Page listed in the top 10 seek engine after-effects for a specific keyword or phrase.
First Time Visitors:
The bulk of visitors accessing your website first. It identifies a company for the aboriginal time by the absence of a cookie.
Visitors Returners:
The bulk of visitors who backward at their website in a aeon above-mentioned to getting alternate and accept returned. It determines whether a company is no returner through a cookie. Visitors returnees are counted alone already in the aeon but accept assorted entries to the Site. anchorage period.
Unique Visitors:
Unique visitors are day visitors alone on a accustomed day. A company can alone be a first-time company or a company nonreturner. Unique visitors are counted alone already during the aeon several times while accessing a website. Bulk of visitors accessing our website over a specific aeon of time from a accurate IP address.
Page Views:
Each time a page is downloaded by the user. In acceding of entries to the website alone HTML pages, activating pages and forms advised page views, no admission to images, audio, video or advertisements.
Average Page Visitors:
The bulk of pages anniversary company angle on average.
3-Way Hotlink Exchange:
How to hotlink barter acceding amid three sites, a website of links to website b -> b hotlink to addition website c -> c hotlink to addition site.
Algorithm:
Algorithm is a blueprint that is acclimated by the seek engine to assort sites
Anchor text:
A argument is a hyperlink.
Backlinks:
Backlinks are links from added websites to your website or web page. In the apple of SEO, the added backlinks you have, the college the page-rank of your site.
Black Hat SEO:
This is an bent SEO adjustment acclimated to allocate your website as a website with hidden letters, atramentous background, etc.
BLS:
backlinks.
Cache:
Cache is a accumulator breadth engine seek database breadth you abundance all web pages.
Cgi-bin:
cgi-bin is the name of the binder that contains the interface of the aperture binaries and scripts.
Cloaking:
A black-hat arrangement delivers customized agreeable to a website seek engine spider but ambuscade the cipher or advice to visitors.
DoFollow:
Standard of admission links that do not accept the aspect "nofollow".
Firefox:
A web browser developed by Mozilla that is chargeless to download and offers an another to Microsoft Internet Explorer.
Folksonomy:
Social networks managed by the aforementioned amusing arrangement users. Examples cover del.icio.us, "technorati.com" and "flickr.com".
