Saturday, October 16, 2010

Is Search Engine Optimization Realistic?

While there are abounding things that can advice you get a college seek ranking, application a attack tag is not one of them. While some still accept that keywords in the H tag can access their rank, this is not true.

If you are not assertive that attack tags oo not help, you can run some tests. For this reason, use of attack tags should be kept to a minimum. But if it doesn't advice in any above way, avoid application these tags.

Another mistaken abstraction that abounding humans accept is that seek engine enhancement involves bluffing the seek engines so that they rank you highly. But if your aim is to fool the seek engines, again you're alongside aggravating to fool the ambition bazaar that you wish to get cartage from. If humans acquisition your website afterwards getting misled, they are not acceptable to be the affectionate of targeted visitors you need. What SEO actually involves is not tricking the seek engines but accouterment them with the affectionate of superior backlinks and optimized agreeable that they like.

Tricks/tactics may aswell be about accepted methods, they consistently don't accept to be the amiss ones. Application honest methods will advice you in the continued run.

Our next SEO allegory is the abstraction that you can't use tables central HTML code. This is actually not true. In truth, seek engine spiders accept never had any adversity award HTML tables. There is artlessly no base to the abstraction that table cipher presents a botheration for the seek engines. No amount what some web designers believe, application tables will not affect your rank.

While there is no one acknowledgment for seek engine enhancement there are practices that accept been able by others that you can implement. As seek engines change their way of searching at sites, you charge to acclimatize your website agreeable - this is the alone absolute way to optimize your Search ranking.

3 SEO Fables

The SEO acreage has developed wide, bringing forth abounding belief that accomplish it difficult for you to in fact butt the dynamics abaft the seek engines. If your absorbed is to use the seek engines in your favor again you charge to apprentice all about the altered elements of SEO and how they collaborate with anniversary other. We will be debunking some of those belief in this commodity and you charge to apperceive them if you wish to accept a adventitious at authoritative SEO plan for you.

The charge to abide your URL to the seek engines is one of these fallacies which is absolutely widespread. As the Internet is growing faster and faster, seek engines are advanced added and more. So if it comes to accepting your URL listed in the seek engines, you no best accept to abide it manually. Seek engine spiders clamber sites consistently so the speediest way to accept your website indexed is to accept a hotlink aback to your website from a few Web 2.0 backdrop or accepted forums that are consistently visited by spiders. Another acumen why you shouldn't anon abide your URL to the seek engines is because it ability in fact accomplish the accomplished action even longer. Therefore, your best bet is to account your website on assertive sites that are accepted and you will acquisition that it gets indexed absolutely quickly.

You should aswell apperceive that declining to accommodate to Google's guidelines if you are optimizing your website will not advance to you getting banned. The capital acumen is because a lot of of Google's regulations for webmasters are artlessly accepted sense. Reading them is not obligatory, if you are abiding you are accomplishing the appropriate thing. All you accept to do is ensure you don't do annihilation that would be advised spamming or cheating by the seek engines. But yes, go through these Guidelines already because they accumulate afterlight and it will advice you with acquisition knowledge.

Our next SEO allegory is the abstraction that you can't use tables central HTML code. This is not the case. HTML tables accept consistently been spidered by the seek engines, appropriate from the day they started. Seek engines will admit table cipher if crawling, so this is not an affair to be anxious about. Abounding web developers still accept for some acumen that accepting tableless designs will accomplish you get bigger rankings, which is false. Generally speaking, no amount how abundant accomplishment you charge to put into SEO, which requires absolutely a bit of work, it's account every moment. Rather than assertive all these belief that accept little in accepted with the truth, you are bigger off acquirements SEO through your own experience.

Saturday, October 9, 2010

SEO Rankings

Perhaps one of the better misconceptions in SEO is that baronial at Google and Yahoo is all that counts in seek engine optimization. Potential audience appear to me with a individual goal: "Get me a top-ten baronial at Google." Some will aswell acknowledgment MSN, and a few will beat off a account of seek engines and wish to rank able-bodied at the top 200 of them.

It is time to abstracted actuality from fiction.

Yes, I can get you a top-ten adjustment at Google. But...

1. If the adjustment is for "dirty amber shoes", it apparently won't advice your shoe abundance one bit, even if I get you the aboriginal abode ranking. Few bodies are in fact analytic for that term.

2. Being amount ten ability not advice abundant either, depending on the term. Bodies analytic for "Essential Nectar aqueous vitamins", will apparently bang on the aboriginal aftereffect they see, or at atomic on one of the "above-the-fold" after-effects that do not crave scrolling. On the added hand, anyone analytic for "liquid vitamins" ability analysis through two pages of after-effects to accustom herself with the options available.

3. If your appellation tag reads like a bargain account of seek terms, it will not be enticing. For instance, if it reads: "vitamins, aqueous vitamins, multivitamins, multi-vitamins", you ability skip over it in favor of the next aftereffect that reads "Liquid vitamins from the Aqueous Vitamin Supplements Store".

4. If your description tag is a mess, bodies will added acceptable skip over your listing, even if it does rank amount one, in favor of one that sounds like what they are analytic for. Google and others use the description tag usually if the appellation searched for is begin in it, so accomplish abiding to cover your key seek agreement in a description tag that in fact reads well.

Predicting cartage from SEO results

I afresh responded to a appointment question, which went something like this: My website ranks amount one for this appellation at this engine. The appellation is searched this abounding times per day, and the engine has this allotment marketshare. Can I apprehend this abounding visitors?

That's not an SEO challenge; that's a algebraic problem: searches x marketshare = visitors

I responded with a few factors that override mathematics in the SEO game, including the site's appellation tag and description tag, as able-bodied as whether the appellation lends itself to scrolling. I aswell acicular out that it depends on the appellation tags and description tags of the competition, too.

Another agency that makes admiration cartage difficult is the abandonment agency - how abounding bodies bang on none of the after-effects because they get disconnected or confused, or carelessness the seek for a new one because they acquisition themselves off-topic or analytic too broadly.

It aswell depends on how abounding sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so abounding ads that the boilerplate searcher ability never annal a awning or two to see the amoebic (natural) results.

And, of course, it aswell depends on the blush of the walls in the allowance the searcher is beat from, the acclimate alfresco and how able-bodied they slept endure night. But there is little you can do about that.

What you can do is to plan with your SEO adviser to accept the a lot of able seek agreement for your business and accomplish abiding he develops a appellation tag and description tag that advertise to both bodies and the seek engines. Then accomplish abiding he is ecology not just the rankings for your key seek terms, but aswell the description acclimated by anniversary of the seek engines.

50 Quick SEO Tips

1. If you in fact MUST use Java Software bead down menus, angel maps or angel links, be abiding to put argument links about on the page for the spiders to follow.

2. Agreeable is king, so be abiding to accept good, well-written and different agreeable that will focus on your primary keyword or keyword phrase.

3. If agreeable is king, again links are queen. Build a arrangement of superior backlinks application your keyword byword as the link. Remember, if there is no good, analytic acumen for that website to hotlink to you, you don’t wish the link.

4. Don’t be bedeviled with PageRank. It is just one isty bitsy allotment of the baronial algorithm. A website with lower PR can in fact announce one with a college PR.

5. Be abiding you accept a unique, keyword focused Appellation tag on every page of your site. And, if you MUST accept the name of your aggregation in it, put it at the end. Unless you are a above cast name that is a domiciliary name, your business name will apparently get few searches.

6. Beginning agreeable can advice advance your rankings. Add new, advantageous agreeable to your pages on a approved basis. Agreeable bloom adds accommodation to your website in the eyes of the seek engines.

7. Be abiding links to your website and aural your website use your keyword phrase. In added words, if your ambition is “blue widgets” again hotlink to “blue widgets” instead of a “Click here” link.

8. Focus on seek phrases, not individual keywords, and put your area in your argument (“our Palm Springs store” not “our store”) to advice you get begin in bounded searches.

9. Don’t architecture your web website afterwards because SEO. Accomplish abiding your web artist understands your expectations for amoebic SEO. Doing a retrofit on your agleam new Flash-based website afterwards it is congenital won’t cut it. Spiders can clamber text, not Flash or images.

10. Use keywords and keyword phrases appropriately in argument links, angel ALT attributes and even your area name.

11. Analysis for canonicalization issues – www and non-www domains. Decide which you wish to use and 301 alter the added to it. In added words, if is your preference, again should alter to it.

12. Analysis the hotlink to your home page throughout your site. Is index.html added to your area name? If so, you’re agreeable your links. Outside links go to and centralized links go to

Ditch the index.html or default.php or whatever the page is and consistently hotlink aback to your domain.

13. Frames, Flash and AJAX all allotment a accepted botheration – you can’t hotlink to a individual page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL book addendum doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t accomplish a aberration as far as your SEO is concerned.

15. Got a new web website you wish spidered? Submitting through Google’s approved acquiescence anatomy can yield weeks. The quickest way to get your website spidered is by accepting a hotlink to it through addition superior site.

16. If your website agreeable doesn’t change often, your website needs a blog because seek spiders like beginning text. Blog at atomic three time a anniversary with good, beginning agreeable to augment those little crawlers.

17. If hotlink building, anticipate quality, not quantity. One single, good, accurate hotlink can do a lot added for you than a dozen poor superior links, which can in fact aching you.

18. Seek engines wish accustomed accent content. Don’t try to being your argument with keywords. It won’t work. Seek engines attending at how abounding times a appellation is in your agreeable and if it is abnormally high, will calculation this adjoin you rather than for you.

19. Not alone should your links use keyword ballast text, but the argument about the links should aswell be accompanying to your keywords. In added words, beleaguer the hotlink with anecdotic text.

20. If you are on a aggregate server, do a banish analysis to be abiding you’re not on a proxy with a spammer or banned site. Their abrogating ballyhoo could affect your own rankings.

21. Be acquainted that by application casework that block area buying advice if you annals a domain, Google adeptness see you as a abeyant spammer.

22. If optimizing your blog posts, optimize your column appellation tag apart from your blog title.

23. The basal band in SEO is Text, Links, Acceptance and Reputation.

24. Accomplish abiding your website is simple to use. This can access your hotlink architecture adeptness and acceptance and, thus, your ranking.

25. Give hotlink love, Get hotlink love. Don’t be stingy with bond out. That will animate others to hotlink to you.

26. Seek engines like different agreeable that is aswell superior content. There can be a aberration amid different agreeable and superior content. Accomplish abiding your agreeable is both.

27. If you in fact MUST accept your capital page as a burst page that is all Flash or one big image, abode argument and aeronautics links beneath the fold.

28. Some of your a lot of admired links adeptness not arise in web sites at all but be in the anatomy of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are anchored in physique argument and NOT accessible sponsored links.

30. Links from .edu domains are accustomed nice weight by the seek engines. Run a seek for accessible non-profit .edu sites that are searching for sponsors.

31. Give them something to allocution about. Linkbaiting is artlessly acceptable content.

32. Give anniversary page a focus on a individual keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is abortive if you accept a anemic or non-existent alarm to action. Accomplish abiding your alarm to activity is bright and present.

34. SEO is not a one-shot process. The seek mural changes daily, so apprehend to plan on your enhancement daily.

35. Cater to affecting bloggers and ascendancy sites who adeptness hotlink to you, your images, videos, podcasts, etc. or ask to album your content.

36. Get the buyer or CEO blogging. It’s priceless! CEO access on a blog is absurd as this is the VOICE of the company. Response from the buyer to clairvoyant comments will could cause your believability to skyrocket!

37. Optimize the argument in your RSS augment just like you should with your posts and web pages. Use descriptive, keyword affluent argument in your appellation and description.

38. Use captions with your images. As with bi-weekly photos, abode keyword affluent captions with your images.

39. Pay absorption to the ambience surrounding your images. Images can rank based on argument that surrounds them on the page. Pay absorption to keyword text, headings, etc.

40. You’re bigger off absolution your website pages be begin by itself by the crawler. Acceptable all-around aeronautics and bond will serve you abundant bigger than relying alone on an XML Sitemap.

41. There are two means to NOT see Google’s Personalized Seek results:

(1) Log out of Google

(2) Append &pws=0 to the end of your seek URL in the seek bar

42. Links (especially abysmal links) from a top PageRank website are golden. Top PR indicates top trust, so the aback links will backpack added weight.

43. Use complete links. Not alone will it accomplish your on-site hotlink aeronautics beneath decumbent to problems (like links to and from https pages), but if anyone scrapes your content, you’ll get backlink abstract out of it.

44. See if your hosting aggregation offers “Sticky” forwarding if affective to a new domain. This allows acting forwarding to the new area from the old, application the new URL in the abode bar so that users can gradually get acclimated to the new URL.

45. Accept amusing marketing. It IS allotment of SEO. The added you accept about sites like Digg, Yelp,, Facebook, etc., the bigger you will be able to attempt in search.

46. To get the best adventitious for your videos to be begin by the crawlers, actualize a video sitemap and annual it in your Google Webmaster Central account.

47. Videos that appearance up in Google attenuated seek after-effects don’t just appear from YouTube. Be abiding to abide your videos to added superior video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Beleaguer video agreeable on your pages with keyword affluent text. The seek engines attending at surrounding agreeable to ascertain the annual of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword additional one of those words.

50. Enable “Enhanced angel search” in your Google Webmaster Central account. Images are a big allotment of the new attenuated seek results, so acceptance Google to acquisition your photos will advice your SEO efforts.